Direct Sales – Is There Such a Thing as Frugal Marketing?


If your business is going to be successful there is no going around the fact that you will have to do some kind of marketing – and do it well. Marketing is a critical factor that cannot be ignored. Even the big businesses know it. However, unless you are wealthy, which (let’s face it, most people are not), you are not likely to have a large budget set aside for marketing efforts – at least not until your business has started experience tremendous growth. So what about the small business with a small budget? How can they make it work?


Believe it or not, it is possible. Many small businesses will go all out when it comes to advertising – allocating the larger portion of their budget to marketing efforts. They gain visibility (if they do it right, at least), but it can cut unnecessarily into their profits. Although marketing is critical, it is definitely possible to overspend on it.

In reality, marketing does not have to be very expensive. There are definitely affordable options out there. Free ones, even. They may not be as flashy as the more costly ones, but they can still be effective. Also, they can have a much higher return on investment since you are not putting out as much money.
Another mistake to avoid when it comes to marketing is to realize that it is something that you can do yourself. There is no need to hire a marketing professional or firm to handle it for you. Sure, having one is an advantage because marketing is what they do for a living. However, if you are willing to learn, you can definitely create an effective marketing campaign on your own. And save quite a bit of money in doing so.

While we are on the topic of saving money, I have to mention the fact that some marketing techniques are absolutely free. Look at how huge social media has become. If you learn how to use social media for your business, you can absolutely grow your business without coming out of pocket at all. And, of course, there is the ultimate form of advertising – word of mouth. This type of advertising is the most effective because people are more likely to buy something that a friend or loved one recommends than something that they hear about elsewhere.

So, is you are one of those who feared that your small budget would limit you drastically, rest assured that there are still viable options out there for how you can spread the news about your business.

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