Direct Sales – How to Build an Effective Sales Team

The success of your business is largely dependent upon sales. Therefore, your team’s successfulness at getting and closing sales is going to be critical. So, what qualities do you look for when you are bringing people onto your team and what can you do to help them be successful? Here are some tips for you to implement:

1. Find a Viable Candidate
Let’s face it. Not everyone is cut out for sales. If you want to find someone that will most likely succeed in this business you will want to find people with the following qualities:

A. A desire for positive change in their life—especially when it comes to their earning potential.

B. Someone that is fairly sociable and able to hold a conversation.

C. Someone who you feel comfortable with. You are going to be spending time with them. You should feel as though they are someone you want to work with long-term.

D. Someone who is persistent and determined to reach their goals, but who is not pushy. No one likes the “slick salesman” who doesn’t know when to back off.

E. Someone who is excited and energetic. Not only are these the people who stick with their businesses, their excitement can rekindle your own.

F. Someone who is confident and does not give up easily. If someone does not feel like they can do something and is always down on themselves, chances are they won’t have what it takes to make it in this tough industry.

G. Someone who is coachable and ready to learn. Find people who realize that there is always something new to learn and progress to be made. These people will be open to being trained and coached to success. You don’t want to work with someone who is adverse to learning and trying new things or someone who is convinced that they already know everything there is to know about everything. In this industry, you have to be adaptable, flexible, and willing to implement new things.

H. Although it is not a necessary prerequisite, finding people who have some sort of experience in sales is always preferable. People with experience will require less training.


2. Be up front about what they will be doing. By providing them with information beforehand, they can determine whether or not this is something that they are truly interested in and committed. That way, you don’t have to worry as much about your team diminishing.

3. Provide valuable and continuous training and support. Provide in-depth product training. Teach them everything that they need to know to go out there and replicate your success. Having a proven and replicable system already in place will help tremendously. That way you can simply plug them into it and be there to provide support and additional training as needed.

4. Provide your team with consistent motivation. This industry can be tough. There are highs and lows. And sometimes success is a long road. Because of this, it is not uncommon for people to give up. By providing consistent motivation to your team, you give them a little push to keep going. Motivation can also come in the form of incentives or recognition for hard work.

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