Direct Sales – Paid Advertising versus Free Advertising

Advertising is one part of a successful business that you cannot overlook. You will have to make decisions about what kind of advertising you would like to utilize. Here are some things for you to consider when making that decision.

There are two types of advertising – paid and free. Obviously paid advertising requires money to be put down. However, different methods will run you different amounts. Some methods are very affordable. Others are more costly. Generally, for small businesses, the higher costs will be due to trying to reach a larger audience, and will likely involve such mediums as newspapers, television, and the having actual websites.

If you have a tighter budget or are selling personal items, you may want to pursue free advertising. This is also a great option for people who are new to owning a business. It is likely more limited as far as how far your reach will be, but it is a good way to get a feel for your target audience.

With both paid and free advertising you want to be sure you are able to track your market and your advertising results. If you have the budget for it, you could hire a professional advertising agency to do this for you, helping to ensure that you stay ahead of the market trends. However, you can learn to do this on your own if you dedicate yourself to it.

Regardless of which method you choose, the key is to do your research, have a flexible plan, and stay consistent.



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